Hey, I'm Hannah!

A senior level digital marketing expert and creative problem solver. I'm passionate about improving the user experience to drive customer engagement and build brand loyalty.

My Projects

Team Locator Website Feature

Improving Content & Form | Behavior Mapping

Portfolio

To improve customer support and clarity, I built a team locator tool that allows users to input their location and instantly find and contact the appropriate regional salesperson, replacing an inefficient static list.

I streamlined the lead intake process by analyzing contact form submissions, identifying user needs, and expanding website content to address common questions.

View Team Locator Project

View Contact Form Project

Bollard Buying Guide (Quiz)

To help users choose the right product for their needs, I created an interactive quiz-style guide in Adobe Experience Manager that recommends products based on site-specific requirements, simplifying a complex decision-making process.

View Bollard Guide Project

About Me

With a decade of experience in the digital marketing and creative space, I'm excited to use and grow my skills in new ways. The past 8 years have been spent with a global B2B corporation, starting in PPC advertising and later advancing to manager and overseeing the digital strategy for 3 brands. During this time I grew my skills in the areas of web design and development, project management, omni-channel strategies, and marketing automation.

Portfolio

One of my biggest accomplishments has been to modernize and advance the digital footprint for the corporation. During my time there, I rebuilt and managed multiple websites, integrated marketing and branding for new acquisitions, and led the transition to Marketo - giving us the ability to integrate multiple platforms and implement advanced marketing tactics such as automated lead distribution and personalized email nurturing programs.

Beyond these projects, I developed a passion for the user experience and well designed interfaces. This led me to pursue education in the areas of front end development, design thinking and UI design. Growing in these areas made me a better marketer, which is why my core belief is that great marketing is based on improving the customer experience.

Let's talk

Contact me with any questions or to set up an interview!